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Golden cocker spaniel having its ear cleaned with Gentle Pet Ear Rinse

Loved by dog owners

Gentle Ear Rinse For Dogs

Dirty, smelly dog ears? Clean them without the fight.

A gentle rinse designed to loosen everyday wax and debris, help control odour, and make at-home ear cleaning quicker and easier.

Loosens wax, dirt and everyday buildup
Helps freshen unpleasant ear odour
Simple squeeze, massage, shake and wipe routine
Made for ears that trap moisture and buildup

Clean Their Ears

Fast dispatch 30-day money-back guarantee

Displaying SECTION1HERO.txt.

Alcohol-free formula

No scrubbing required

Under 60 seconds per clean

Made for floppy & folded ears

No cotton swabs needed

30-day money-back guarantee

Alcohol-free formula

No scrubbing required

Under 60 seconds per clean

Made for floppy & folded ears

No cotton swabs needed

30-day money-back guarantee

Sound familiar?

The head shaking. The scratching. That smell.

Your dog cannot tell you when wax, moisture and everyday debris are making their ears uncomfortable. Regular cleaning helps remove buildup before it becomes harder to manage.

IMAGE
Close-up: dog mid head-shake

The 3am head shaking

That thump-thump down the hallway at night is often the first sign something in the ear is bothering them.

IMAGE
Close-up: visible brown buildup
around the ear flap

The brown buildup

Wipes only reach the surface. Everyday wax and debris sit further down where a cloth simply cannot get to.

IMAGE
Owner lifting the ear flap
and checking inside

That unmistakable smell

It is not always coming from their coat. Trapped moisture and buildup are the usual culprits behind the odour.

Cleaning is not the same as treating. This is a routine cleaning rinse for everyday wax, odour and post-swim moisture — not a treatment for infections. If your dog's ear is painful, swollen, bleeding or heavily discharging, please see your vet.

The routine

Ear cleaning in under a minute

No wrestling. No scrubbing. No cotton swabs pushed where they should not go. Four simple steps your dog will actually tolerate.

VIDEO — your strongest asset

Real demonstration of the squeeze,
massage, shake and wipe routine.
Show the loosened debris on the cloth.

Squeeze

Lift the ear flap and apply the rinse as directed on the label. The soft tip means nothing rigid goes near the canal.

Massage

Gently massage the base of the ear for around twenty seconds. This is the part that loosens buildup instead of you scrubbing at it.

Let them shake

Step back and let your dog do the work. Shaking brings the loosened debris up and out on its own.

Wipe

Wipe the visible area with cotton or gauze. Never push a swab down into the canal — it can pack debris further in.

Start to finish: under 60 seconds

Why a rinse

Wipes only clean what you can reach

Your enemy is not the vet. It is surface-level cleaning and a routine your dog dreads.

Swipe to compare →

	Surface wipes	Cotton swabs
Loosens buildup	Limited	Limited
Cleans beyond the ear flap		Can push debris inward
Requires hard rubbing	Sometimes	Yes
Vet-recommended method	For surface only	Not recommended

Veterinary guidance supports the squeeze, massage, shake and wipe process, and specifically warns against inserting cotton swabs into the canal because they may cause trauma or push debris deeper.

IMAGE
Clean bottle shot on soft background,
or flat-lay with the soft applicator tip

The formula

Simple, gentle, and built for routine use

We kept it restrained on purpose. Every ingredient does one clear job in a routine clean — nothing added for decoration.

Cleansing agent

Helps lift and loosen everyday wax and debris so it can be shaken out and wiped away, instead of needing to be scrubbed at.

Moisturising agent

Keeps the formula from feeling harsh or overly drying on the skin inside the ear flap, which matters if you clean regularly.

Deodorising agent

Helps freshen everyday ear odour caused by trapped moisture and buildup, rather than masking it with heavy fragrance.

Soothing botanical

Supports a comfortable routine clean, so your dog is more likely to sit still for it next time rather than bolting down the hallway.

What we deliberately left out

No alcohol, so it does not sting on application. No harsh detergents. This is a cleaning rinse for routine maintenance — it is not formulated or intended to treat infections, and it does not claim to.

Is it right for your dog?

Built for dogs whose ears need more attention

Not every dog needs weekly cleaning — over-cleaning can irritate a healthy ear. This is for the dogs that genuinely trap more moisture and buildup than most.

Floppy & folded ears

Hanging and drop-ear shapes trap warmth and moisture against the canal, which is exactly where buildup collects.

Dogs that swim

Water after a swim or a bath sits in the ear. A quick rinse afterwards makes a simple post-swim routine.

Visible wax buildup

If you can see brown debris around the flap every few weeks, surface wiping is not keeping up with it.

Dogs that hate ear day

If yours bolts the second you reach for a wipe, a fast squeeze-and-massage routine is a much easier sell.

Breeds that tend to need it most

Veterinary research has found notably higher ear-disease risk in several breeds, with drop and hanging ear shapes among the contributing factors.

Cocker Spaniel Cockapoo Labradoodle Golden Retriever Labrador Basset Hound Beagle Shar-Pei

Questions

Frequently asked questions

Everything you need to know before their next ear clean.

How often should I use it?

It depends on the dog. Floppy-eared breeds and regular swimmers usually benefit from a clean every one to two weeks. Dogs with upright ears and no buildup may need it far less often. Over-cleaning a healthy ear can cause irritation, so go by what you actually see rather than a fixed schedule.

Will it sting?

The formula is alcohol-free, which is the usual cause of stinging in ear cleaners. Most dogs tolerate it without fuss. If the ear is already inflamed or broken, do not use it — that is a vet visit, not a cleaning job.

My dog hates having their ears touched. Will this work?

That is exactly who it is built for. There is no scrubbing and nothing rigid going into the ear. You squeeze, massage the base for about twenty seconds, then step back and let them shake it out themselves. Most of the work happens without you holding them still.

Can I use it on my cat?

This product is formulated and tested with dogs in mind, and everything on this page is written for dogs. Please check with your vet before using it on a cat.

Will this cure my dog's ear infection?

No, and we will not pretend otherwise. This is a routine cleaning rinse for everyday wax, odour and post-swim moisture. An actual infection needs a diagnosis and treatment from a vet. Cleaning can be part of ongoing maintenance afterwards, but it is not a treatment.

What if it does not work for us?

You are covered by a 30-day money-back guarantee. If the routine does not suit your dog, contact us and we will sort it out.

How long does delivery take?

Orders are dispatched within one business day. Standard delivery timeframes are shown at checkout before you pay, so there are no surprises after the order goes through.

One last thing

The head shaking does not fix itself

Buildup keeps collecting whether you deal with it this week or next month. Sixty seconds now is easier than the alternative later.

60s

Start to finish, per ear clean

Cotton swabs required

30 days

Money-back guarantee

Clean Their Ears

Free shipping on 2 or more · Dispatched within 1 business day

dog

Dirty, smelly dog ears? Clean them without the fight.

The 3am head shaking

The brown buildup

That unmistakable smell

Squeeze

Massage

Let them shake

Wipe

Floppy & folded ears

Dogs that swim

Visible wax buildup

Dogs that hate ear day

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dog

Dirty, smelly dog ears? Clean them without the fight.

Squeeze

Massage

Let them shake

Wipe